My Entrepreneurship Story- Mohamed Haikkel, The SGFR Store

Take a glimpse into the struggles and challenges faced by The SGFR Store. This articles covers, mental health, pressure and criticism. As the fishing industry's decline and unsuccessful attempts to change the company's direction lead to financial difficulties. The Team have to use their own money to pay staff salaries. In an attempt to increase shop traffic, the SGFR tries a viral marketing strategy that brings some success.