About Us
Who we are
Snacking, but make it an adventure
Welcome to The SGFR Store, where we turn snacking into an adventure. Our mission is to give every snack enthusiast in Singapore a one of a kind shopping experience, and to bring the world to you through a curated selection of international snacks, candies, chocolates and drinks.
It started with a simple frustration. The snacks people were seeing online, the ones going viral from Los Angeles to Seoul to Dubai, were almost impossible to find here. What did make it over arrived in ones and twos, at prices that made no sense, from sellers who could not tell you when the next batch was coming.
So we went and built the supply chain ourselves, and kept going until the shelves looked the way we wanted them to. Today that means eight stores across the island, a warehouse in Kampong Ubi, and a range that changes constantly because the internet changes constantly.
- 8stores across Singapore
- 1000+snacks from around the world
- 100%halal or vegan
- Same daydelivery islandwide
What we're known for
- Mochi Ice CreamSoft, chewy shells around real ice cream, in flavours you will not find in a supermarket freezer.
- Dubai Viral ChocolatesThe kunafa filled bars and cookies that took over everyone's feed, kept in stock so you do not have to queue.
- Freeze Dried CandyFamiliar sweets with all the moisture pulled out, which turns the texture into something else entirely.
- Takis and Spicy SnacksThe heat seeking end of the aisle, from rolled tortilla chips to chilli coated everything.
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Gummies and SweetsSour, fizzy, layered and sometimes enormous. The pick and mix wall in bag form. - Quench DrinksSodas, milk teas and the sea salt caramel one people come back for.
What we stand for
- Halal or vegan, alwaysEvery product on our shelves is either halal certified or vegan. If it contains alcohol or non halal ingredients, we do not stock it, however well it sells elsewhere.
- The world, in one aisleWe source from the United States, Japan, Korea, Malaysia, the Middle East and wherever the next thing is coming from. If it is going viral somewhere, we are already trying to get it here.
- Stores worth visitingOur shops are built as places to wander, not shelves to walk past. Expect galaxies, superheroes and staff who will happily talk you through the whole wall.
- Snacks that arrive fastOrder by the afternoon and it can reach you the same day, anywhere in Singapore. Frozen items travel packed to stay frozen.
- Eight neighbourhoodsCentury Square, Lot 1, Jurong Point, Northpoint City, Bedok Mall, Bussorah Street, Stadium Kallang and Wisteria Mall.
- Made to be sharedMost of what we sell gets opened in a group. Gift boxes, pick and mix pouches and party sized bags exist for that reason.
There is no better way to make someone happy than with a delicious snack and a memorable experience.
In store
More than a shop
Our stores are designed to transport you somewhere else. Whether that is exploring galaxies or standing among superheroes, the idea is that you walk in for a bag of chips and stay for twenty minutes. Collectibles sit beside the confectionery, the walls are worth photographing, and the team genuinely enjoys pointing people towards the strange thing they have not tried yet.
That matters to us more than it probably should. A snack is a small thing, but handing someone exactly the small thing they were hoping for is a good way to make a day better. Our team is here for that, whether you are stocking up for a party, hunting one specific flavour, or working out what to put in a gift box for someone who has everything.
Where to buy
Where to find us
You can shop with us however suits you. Come into any of our eight stores and browse the whole wall in person. Order from this site for same day delivery across Singapore, including to hotels, offices and hospitals.
Or find us on Shopee, TikTok Shop and GrabMart, where our east and west outlets run their own same day slots. We also ship internationally to Malaysia, Indonesia, Hong Kong and beyond. Message us on WhatsApp and we will sort it out.
SGFR Club
Snack more. Pay less.
Free to join. Earn points on every snack run, unlock membership tier, and get first access to viral drops before they sell out.
